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 Friday, July 20th, 2018


Andrea Vecchio
The Family Handyman
Email: Andrea_Vecchio@ReadersDigest.com

The Family Handyman Teams Up With Dynamic Duo of Home Improvement

New York—January 28, 2004—The Family Handyman magazine announced today that it has formed a promotional partnership with the Carey Brothers of On The House, a nationally syndicated radio show and newspaper column of the same name. The partnership will provide cross-promotional opportunities for the magazine, the Carey Brothers, and their advertisers.

James and Morris Carey are nationally recognized experts on home building and renovation with over 50 years of experience as award-winning, licensed contractors. Their informative and humorous radio show is nationally syndicated in 200 markets and attracts a weekly audience of 1.2 million people. On the House is broadcast live every Saturday from 9am to 1pm EST.

“As the leading magazine in the home improvement category, we continually search for ways to serve both our readers and our advertisers. Our readers will be treated to special home improvement tips from these renowned experts in our magazine and they’ll promote us on their radio show,” said Jim Schiekofer, publisher of The Family Handyman. The Carey Brothers have already begun promotions for The Family Handyman and plans are in development now for cross-media sponsorship opportunities for advertisers.

“It’s the perfect and most sensible partnership for us, the magazine and our advertisers,” said James Carey, one-half of the entertaining home improvement duo. “It doesn't get any better than The Family Handyman when it comes to credible, easy-to-understand, user-friendly home improvement advice. The journalism, illustrations and photographs are top notch. It's been our favorite do-it-yourself publication for many years and we are honored to be on board as contributors.”

Morris Carey added; "I cannot believe that we are contributing journalists to a publication that James and I have admired for the entire time we've been in the home improvement industry."

The Family Handyman is the country’s leading home improvement magazine and a Reader’s Digest publication. This partnership will soon extend to American Woodworker, The Family Handyman’s sister woodworking publication that has a readership of over 3.6 million.

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