It's said that at least 70 percent of a good paint job is in the preparation. What remains, of course, is the quality of the paint and its application. Buying the least-expensive brand might end up costing more in the long run. Better paints go on easier, cover better and last longer. One of the best ways to determine paint quality is price. Better quality paints are a bit more pricey because they contain higher levels of more costly ingredients like titanium dioxide. Conversely, bargain brands generally contain high levels of less expensive fillers like clay which results in poor coverage and less abrasion-resistance. The $15 to $20 invested in a gallon of high-quality paint will pay dividends in the long run because you won't have to paint as often. And that's the On The House tip for today.