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The expertise is not just in the bottle – it also comes in the form of tips and advice to help homeowners avoid costly repair and replacement of their granite countertops and other natural stone surfaces.

"We created Granite Gold® brand stone-care products a decade ago as a solution to the often- repeated question, 'What should I use to clean my stone?'," said Lenny Sciarrino, the Granite Gold Inc. co-founder and president/CEO who grew up in the Southern California family business manufacturing and installing natural stone surfaces. "As Granite Gold grew and customers became more aware of the expertise behind the products, answering their questions and readily sharing stone care tips and advice became a central part of Granite Gold. It's an old-school approach to customer service. We're experts in stone care, and we personally walk customers through the steps to care for their stone."

Today the old-school approach is getting a modern touch as Granite Gold’s customer service program – an in-house staff, not a contracted call center – is going proactive with the launch of Ask The Experts.

In addition to calling 800-475-STONE or sending an email to StoneCareExperts@GraniteGold, customers can submit their questions on Granite Gold’s Facebook and Twitter pages. Ask The Experts is also a prominent feature on Granite Gold’s revised website, and the Ask The Experts icon will be a visible feature promoting the program on packaging and promotional material.



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